The name and purpose

While looking for alternatives to name this blog, I (Roberto) often questioned my wife about what she thought I should call it. One day, while I pounded domains into registration sites to clear several possibilities, she asked “What’s the matter? You look preoccupied;” “Well, I’m struggling with the blog name; trying to think outside the box, I guess.” “The box is there for a reason.” That was all it took.
     This blog will primarily contain ideas on how people should think about the field of financial markets and investing. They will be expressed in 500 words or less and will strive to provide information useful to reasonable people who are trying to achieve realistic results with their savings. (The stress in the last sentence is on the words reasonable and realistic.) We hope to succeed at least in part. Occasionally we will write about other subjects and will invite contributions from other writers as well.
     A brief admin note: for security and anti-spam, we are obliged to review and authorize every comment before publication. This will require no additional work on your part. This “supervision” will not extend to correcting the meaning of your criticism or objections: avoid reprehensible words, incorrect spelling or questionable images and you should be fine.


the authorS

Roberto Plaja, CFA
     Italian by birth and American by training, I began investing on behalf of wealthy individuals in the early nineteen-eighties. If I look back to that period, I smile and cannot believe anyone would have actually listened to what I had to say – let alone letting me run their money. But they did, and this helped me develop and take on roles of more technical and significant nature, including serving institutional clients and managing specialized groups within larger asset management institutions. Although most of my career progressed in the United States, I have spent considerable time in Europe and I currently reside in Switzerland. I am the founder & CEO of Orthos Advisory AG (
     In my roles over the years, I’ve had one constant: interest, curiosity and passion for true investing. Despite the many academic studies indicating the value of patience and a long-term approach, I still marvel at how many investment decisions are made on the basis of one-quarter’s worth of statistics. Over time, I learned to appreciate individual investors more than the institutional variety: when it’s actually your money that is at stake, the relationship between investor and advisor changes dramatically, often in unpredictable manners. But that’s the best part for me because it has human significance.

Riccardo Stucchi
     Ho 33 anni e sono un ingegnere civile. Dal 2009, anno della mia laurea al Politecnico di Milano, lavoro in Svizzera nel settore delle infrastrutture presso una società di consulenza e progettazione.
     Nel 2016 mentre stavo valutando come investire i miei risparmi ho avuto la fortuna di incontrare Roberto e da allora collaboro con lui a questo blog.
     Per deformazione professionale tendo ad osservare la realtà con occhio matematico, a basarmi sui dati e a cercare l’essenziale eliminando il superfluo. Provo a usare questo approccio anche nel mondo degli investimenti, che sto pian piano imparando a conoscere. Condividerò qui le mie esperienze di piccolo risparmiatore, cercando di semplificare le difficoltà che mi troverò ad affrontare per renderle comprensibili a tutti.