The name and purpose

While looking for alternatives to name this blog, I (Roberto) often questioned my wife about what she thought I should call it. One day, while I pounded domains into registration sites to clear several possibilities, she asked “What’s the matter? You look preoccupied;” “Well, I’m struggling with the blog name; trying to think outside the box, I guess.” “The box is there for a reason.” That was all it took.
     This blog will primarily contain ideas on how people should think about the field of financial markets and investing. They will be expressed in 500 words and will strive to provide information useful to reasonable people who are trying to achieve realistic results with their savings. (The stress in the last sentence is on the words reasonable and realistic.) We hope to succeed at least in part. Occasionally we will write about other subjects and will invite contributions from other writers as well.
     A brief admin note: for security and anti-spam, we are obliged to review and authorize every comment before publication. This will require no additional work on your part. This “supervision” will not extend to correcting the meaning of your criticism or objections: avoid reprehensible words, incorrect spelling or questionable images and you should be fine.


the authorS (in alphabetical order)

Roberto Plaja – Italian by birth and American by training, Roberto has been investing money, managing portfolios and assisting clients on investment matters since 1982. Over the years, he’s had one constant: interest, curiosity and passion for true investing.

Riccardo Stucchi – Sono un ingegnere civile, e dal 2009, anno della mia laurea al Politecnico di Milano, lavoro in Svizzera nel settore delle infrastrutture presso una società di consulenza e progettazione. Per deformazione professionale tendo ad osservare la realtà con occhio matematico, a basarmi sui dati e a cercare l’essenziale eliminando il superfluo.

Michael Tanney – With many years of investment experience, Michael has arrived at the harsh realization that humans are not wired for disciplined investing, causing more harm than good by their reactions. Often, those who appear the most knowledgeable, are the worst investors. This observation applies to individuals and professionals.    


May 2018